The Powerful Force of Video in the Real Estate Market

As the new year begins, we are busy preparing for new projects and exciting ideas. Several of our luxury home tours were scheduled to ensure a great start into 2013. These videos showcase the design of an estate and are used as a great marketing tool for selling homes. After gathering our equipment and preparing our scripts, we were ready to work with the lovely Andi Barness.

 

Andi, who is a talented professional, has worked with us many times in the past. She is a vital role in narrating the experience of the home, and serves as an on camera host. When she arrives at a home we capture all of her voice over audio along with her on camera scenes. From there, our team captures stunning B-roll of various home details using our slider. When we complete all the photography and video of the property, the process goes into post production.

Once the footage moves to the editing room, we assemble the pieces of audio and produce a skeleton of the video. The next step is to carefully coordinate the B-roll in order to perfectly compliment the overall outcome. To do this, one must have an eye for detail to illustrate the theme of the home. We watch the video several times before it's complete and our editors check for the flow as well as adjust the music and audio levels. Only after the video has been proofed do we export it and send it to our client.

In addition to our luxury home tours, we had the opportunity to produce a special community video. This highlighted many features and amenities of the area including deluxe shopping venues and dining options. The video also discussed how our client, Kevin Owens, works as a professional specializing in selling homes at Desert Ridge.

Using video for houses improves the home buying experience. Video has become more and more prominent in our lives, working as an invaluable tool that cannot be ignored. Utilizing video for these luxury home tours produces a better idea of the design of the home, as well as an enhanced sense of scale. Here at PrimeImage Media, we continue to stretch our imagination and use our creative muscles to create impressive and impactful video. If you need a personalized video home tour and would like to request our services, please call us at 480.240.9270

Impressive Commericals and Narrative Book Trailers

Even with the holidays just around the corner, this week we remained busy by working on four different shoots. A luxury home tour began the week, followed by a commercial, another house, and a book trailer-- all different projects and all different types of video.

If you are familiar with the show Property Wars, than you may have come across Doug Hopkins. He and his team of real estate professionals asked us to produce a 30 second commercial for his company. This commercial's goal was to illustrate the combined nature of his real estate company Red Brick Realty and his bidding service at PostedProperties.com for the launch of their new website.

 

 

To record most of our audio and wait for the sun to rise higher in the sky, we shot indoors first at a beautiful home. After taking many takes, and reworking some small parts of the script, our team moved outdoors where we shot on the rooftop patio.

 

With stunning mountain and city views, the roof top balcony was a perfect place to shoot this commercial. In addition to our Canon 5D, we used a reflector that worked as an effective fill light to eliminate shadows on our subject's face. We finished our shoot in a timely manner and will be working on additional graphics for the video. As we finished production on one project we moved on to the next.

Hank Johnson is the author of Funky, Funky Broadway and Stupid in Taos. With the new release of these two books, he gave us the opportunity to do something a bit more narrative than our normal corporate work. For this project, we produced two book trailers showcasing the plot of each of his books. By shooting both of these trailers in the same location, it required us to manipulate the set in two different ways, one as a Mexican cantina, the other as a 1960s lounge. 

It was an interesting experience and we mainly used our Canon 5D to capture images, while recording audio on our Sony EX camera. Shooting both trailers took most of the day, but in the end we had a great time working with Hank.

The next couple of weeks will require steady editing work to finish these projects, while preparing for production on new ones. From corporate to narrative we are a fully versatile company, with a combined set of talent and skills ready to take on new challenges. If you would like to request our services, please call us at 480.240.9270