Tuesday, January 8, 2013

The Powerful Force of Video in the Real Estate Market

As the new year begins, we are busy preparing for new projects and exciting ideas. Several of our luxury home tours were scheduled to ensure a great start into 2013. These videos showcase the design of an estate and are used as a great marketing tool for selling homes. After gathering our equipment and preparing our scripts, we were ready to work with the lovely Andi Barness.


Andi, who is a talented professional, has worked with us many times in the past. She is a vital role in narrating the experience of the home, and serves as an on camera host. When she arrives at a home we capture all of her voice over audio along with her on camera scenes. From there, our team captures stunning B-roll of various home details using our slider. When we complete all the photography and video of the property, the process goes into post production.


Once the footage moves to the editing room, we assemble the pieces of audio and produce a skeleton of the video. The next step is to carefully coordinate the B-roll in order to perfectly compliment the overall outcome. To do this, one must have an eye for detail to illustrate the theme of the home. We watch the video several times before it's complete and our editors check for the flow as well as adjust the music and audio levels. Only after the video has been proofed do we export it and send it to our client.


In addition to our luxury home tours, we had the opportunity to produce a special community video. This highlighted many features and amenities of the area including deluxe shopping venues and dining options. The video also discussed how our client, Kevin Owens, works as a professional specializing in selling homes at Desert Ridge.

Using video for houses improves the home buying experience. Video has become more and more prominent in our lives, working as an invaluable tool that cannot be ignored. Utilizing video for these luxury home tours produces a better idea of the design of the home, as well as an enhanced sense of scale. Here at PrimeImage Media, we continue to stretch our imagination and use our creative muscles to create impressive and impactful video. If you need a personalized video home tour and would like to request our services, please call us at 480.240.9270

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