Monday, April 8, 2013

Shooting Product Video

Over the past couple weeks, we remained busy editing projects and finalizing others. As an experienced production company, we are always excited to work with new clients and explore new industries for corporate video. Working with Nuggco, we shot a video which showcased their indoor plant watering system.



Our Sales Director, Jerry, stopped by and helped set up the camera while our Production Director, Scott, and Production Coordinator, Andrea, worked on establishing the set. For this shoot, we used a large white paper backdrop, which we curved, and our Rifa soft box lights. After setting up, we began shooting the different steps of installing the system and highlighting its functionality.




We also illustrated how traditional watering methods resulted in multiple refill trips and had no flow control. To ensure that we captured the best video, we utilized our slider, which shoots video with steady motion. Using a variation of shots adds production value to the final outcome for the client.





For the last shot, we set up nine of the systems in order to take photos and video for promotional use. Multiple systems mounted together provided an impressive backdrop to showcase the product. However, it was challenging to time the video with all of the systems firing at once. There was a lot of water flowing but, luckily, we managed to stay dry.

Many companies, big and small, see the importance of promoting their product through web video. This is something that we specialize in with our multifaceted skills and talents. If you are interested in showcasing your company through web video, please contact us at 480.240.9270

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