Essante Worldwide, a company known for their organic and natural alternatives to many popular products, recently came to us to produce a new video advertisement for them.
Founded in 2009, Essante Worldwide has quickly become an industry leader in natural products, offering a wide range of chemical-free household items to consumers.
For this shoot, we used two hosts: Sandy Kim, a local actress, and Kim Gregory, an actor from Grand Rapids, Michigan.
Our Scottsdale office served as the backdrop for this shoot. This was our first time using our new 500- and 1000-LED lights. The greatest benefit of these lights is that they produce virtually no heat, which, especially in Phoenix during the summer, is a huge benefit.
We also used an attachable teleprompter. This piece of equipment attaches onto the lens of the camera, reflecting the text on a piece of paper onto glass in front of the lens. Because this is simply a reflection, the camera does not pick it up, but you can read it perfectly from in front of the camera.
We had twelve on-screen portions that we needed to film, along with several lines of voice-over. To start off, we filmed the portions where both personalities were on-screen. Kim and Sandy had great chemistry together, making their portions together both easy and fun.
Ben decided to play chemist and filled a beaker with anti-freeze to use as a prop.
After filming their two scenes together, we recorded just Sandy’s on-camera scenes…
…with Ben stepping in to give her direction.
After we finished Sandy’s few on-camera shots, Kim stepped up to deliver his.
The last part of the shoot was recording the voice-over segments. Using the same setup as the on-camera scenes, we recorded the talent reading their lines as video, and will then extract the audio from those to use in the final product.
If you’d like us to produce state of the art video advertising for your product or company that will be seen by thousands of online viewers, drop us a line at 480.240.9270
No comments:
Post a Comment