Their radio show can be found here: Career Launch Radio. Jane and Al are fiercely committed to helping folks who are looking to change career or find a new job, which of course can be extremely tough in the current economic climate. If you've followed our productions, you'll probably recognize Jane and Al from their 'Pinked-In' parties, where they organize networking events that bring employers together with potential employees: Pinked-In Party Video.
Recording a radio show is challenging because of the close quarters. Being in such a tight space and the constraints of this particular project's budget means that we're limited to a single camera for the shoot. The goal for PrimeImage, however, is to make something that looks like it cost a lot, even thought the budget is small.
The show runs for an hour, but the promo will only be 1-2 minutes long, so the best practice for video is to capture enough of the conversation to ensure you have some interesting footage...
...and the capture some 'b-roll' clips to spice up the visuals (after all, this is radio, so there's not a lot of 'action' to capture). We recorded about 30-minutes of the 1-hour show, and then spent the 2nd half capturing close-ups and reaction shots, which we'll use to cover cuts in the promo and make our 1-camera production look like we had a whole crew.
Capturing shots of the guests and hosts nodding and looking 'thoughtful' is vitally important. Even though these were captured later, we'll use them in the video as 'reactions' to what the speaker is saying. It's a nice trick that creates a compelling video.
If you have an upcoming event, discussion, or meeting that you'd like captured, drop us a line at 480-240-9270, and let's see how we can produce a high-quality web-video that you can use to promote your services and marketed your company.
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