In economic slow-down, golf courses turn to online video

I have to hand it to Club Corp, the firm that owns and manages hundreds of golf courses here in the USA. Most marketing experts will tell you that during slow economic times, you need to increase your marketing efforts to maintain market share. Of course, most businesses do exactly the opposite, slashing marketing budgets during down times and then spending lavishly during the booms. Not Club Corp, however. Recognizing that they need new and exciting ways of engaging prospective customers, they've turned to online video to generate renewed interest on their websites.

Left-to-Right: Producer Jay Lee, Host Tiffany Young, and Seville Golf Club Membership Director Ryan Barmore.

For Seville Golf Club and two other courses here in AZ, we're using a combination of video, still photography, and aerial photography to tour virtual visitors around the grounds, including the course, pro shops, fitness facilites, and dinning accomodations.

In this scene, Tiffany is extolling the virtues of "Boleros": a bar and grill located on the gorgeous grounds of Seville Golf Club.

Of course, the obvious temptation for us is to shoot this scene last, and then stop for a 'cold one' at the bar (an offer always put forward by the gracious Mr. Barmore). Unfortunately, it's back to the studio for us to get down to editing.

Here's the Gainey Ranch Golf Course that we shot a few months back:

Gainey Ranch Golf Course Video

If you'd like information about producing a video for your firm, please don't hesitate to drop us a line at 480.240.9270.