Monday, February 25, 2013

Production Days Near and Far

As we continue our busy production schedule, every day comes with different projects and new challenges. The beginning of this past week was devoted to editing awards videos for Kiewit's 50th anniversary, as well as shooting testimonials for AB Guerra.  Back at the studio, our production team assembled one of our green screens for a shoot with an investment company.



Because the video only required one person, we managed a simple set up. While we have many green screens for a variety of projects, this layout required two lights to illuminate the background as well as two lights to brighten our talent. The most important aspect of utilizing a green screen is how well it is lit. This is necessary in order to successfully key out the background in the post production process.



In order to capture the best delivery of lines, we used a teleprompter that also helped in establishing the pace of the video.  This set up used a second monitor for our talent, and a computer to manage and set the speeds. Overall the shoot went smoothly with no problems, and we were lucky to have such remarkable talent.



We ended our week by sending our mobile production unit to San Jose for Aruba Networks 's Townhall meeting. In the past, we have worked at other Aruba townhalls and have really enjoyed working with the people there. We did a similar set up to the one we had previously done by having two robotic cameras and one manned camera. This allowed us to film each of the presenters when they spoke, as well as the awards ceremony.

We will be working with Aruba again in two weeks at the Aruba Airheads Conference in Las Vegas, and look forward to capturing video and streaming. We are always looking to grow in different fields of production in places across the country, and all over the world. As a multi-tiered production company, we not only specialize in producing amazing videos, but also have the benefits of live streaming and mobile production units. If you would like to request our services, please call us at 480.240.9270


Monday, February 18, 2013

Challenging Week in San Jose










As our company grows, we have managed to achieve more and more business in the Bay Area. Half our production team spent last week in San Jose, working on three different shoots and met with clients for future projects.  It was a challenging production week, yet we were able to finish everything with great success.




 



 

The week began with Aerohive,  where we spent most of the day shooting a marketing video. The team wanted to try a new aesthetic, so we utilized the white board to showcase small animations of the drawing process. After brainstorming icon ideas and shooting each of them, the post production process will require speeding up these animations. It was an productive day with Aerohive, and we started the next day with Exablox. 



 



Exablox is a data storage company with web application management that is growing into the storage industry. We produced seven videos ranging from demos of their product to overview videos about the company. For this shoot we used our Sony EX1 camera along with our HDLSR to capture the whiteboard effectively and also capture some beauty shots around the office. We will be working with Exablox more, as we finish these videos demonstrating the abilities of their product.








To finish the week off, we participated in Wireless Field Day 4 (WFD4) at
Tech Field Day. In the past, we have done many Tech Field Days, which require live streaming presentations at a variety of innovative companies. This event involved visiting five different companies and provided challenges at each location. With our trouble shooting skills, we were able to successfully stream and record the each presentation easily.



 

Also during Tech Field Day, we had some fun with the delegates by going indoor go-carting. PrimeImage Media did very well for the first couple of rounds, and managed to get pole positions for each of the final races. However, our team finished close to last and wasn't able to maintain our starting positions. It was a great way to end a busy production week and exciting for us to do something fun with our clients.



 

While half our production team was in California, our other team went to Miami, Arizona to shoot an educational video at a copper mine. Along with video, we shot impressive ELC photos of the area and spent the day touring the facility. We filmed interviews with one of our HDSLRs and used our slider to capture shots of the process. 

Having two production teams increases our ability to shoot for companies all over the country and here in Arizona. The next few weeks will continue with more exciting projects including town hall meetings, more live streaming, and doing event coverage. If you would like to request our services, please call us at 480.240.9270