Buzzing ERA Crowd at Stingaree in San Diego

(Reposted from Electronic Retailing Magazine Blog)

It’s not a far stretch to say that everyone that attended the ERA Networking Reception in San Diego on Monday, October 19, had a FABULOUS time. With 200+ direct response pros in attendance on the rooftop of Stingaree, the vibe and overall buzz of the evening was upbeat and optimistic. The drinks were flowing, the atmosphere was perfect and the conversations were flowing! Many people said they were making more connections during the two hour reception than they had made all day on the conference in town!

Having Andi Barness and Ben Freedman from PrimeImage Media at the reception also created a lot of buzz – they managed to get more than a dozen interviews with attendees asking why they were planning on coming to The Great Ideas Summit 2010 in New Orleans. Check out the video they produced below and the pictures that Kim Lewis with ERA snapped. www.ERAGreatIdeas.org



For all of you that attended – we hope it was a worthwhile and successful networking event for you!

Photoshopping Real Estate Pictures for Fun and Profit

We've all seen the recent kerfuffle over Ralph Lauren's photoshopped model photos (in case you haven't, they're here), but there are definitely times when a little photoshopping is in order.

Take, for example, a recent aerial shoot we did of a gorgeous home here in Paradise Valley, Arizona. This is really a stunning estate, but due to the time of year and absence of the owners, the lawn was less than perfect. You could actually pay a lot more to get a far better photoshop result, but these images, while far from perfect, do a pretty good job of conveying the look of 'grass', and we were able to turn the project around in a single day, without breaking the bank.

Here's a few examples, with the 'before' following the 'afters'. Let me know what you think...

Again, our goal is to produce something that conveys the right emotion on a tight timeframe, even if it can't stand up to the closest photographic scrutiny. If you have a project that you'd like to photograph, but might need a little sprucing up after the fact, drop us a line at 480.240.9270.