Tuesday, July 23, 2013

Keeping busy on local projects

While our team travels often, we also have a variety of local clients in Phoenix that keep us busy on new and exciting projects. This past week, we spent time in the studio shooting demonstrations of cleaning products with Unelko. These demos are all apart of a larger project consisting of ten videos, which we've worked on before. For this studio production, we set up our lights and white backdrop to create a clean space for filming.

 

For the majority of the demos we used mirrored surfaces, which had parts that were treated and untreated. These mirrored surfaces proved a challenge in order to manipulate our camera in such a way where we couldn't see its reflection. We also had to use a white scrim as to not reflect the ceiling. For additional demos, we used other surfaces like ceramic tile and travertine, to further showcase each of the cleaning products. Filming these demonstrations added to our library of footage for this project, and we look forward to future shoots illustrating other products.




Later in the week, we had the opportunity to work with one of our newer clients, Matrix Medical. For this shoot we set up two cameras, one stationary and one on a slider to add movement between the shots. We've done a similar set up before, and we were thrilled with the outcome as it provided a creative and professional look.



For these interviews, we utilized our Rifa soft box lights to properly light each of the three interviews. It was an awesome opportunity to work with the Matrix Medical team, and we are excited to work with them again later this week for additional interviews.



Our clients love that we have two mobile production units to meet their production needs, however, we also have a great foundation in Phoenix. By offering our services locally and around the world, we are able to give our clients high quality video where they need it. If you have are interested in compelling corporate video, please call us at 480.240.9270.

Friday, July 12, 2013

Shooting in Toronto, Canada for Asigra's Partner Summit

This year we've already made our way to Canada when we worked with TruthinIT. For Asigra's Partner Summit Conference in Toronto, we returned to Canada to shoot this high-tech event. Asigra specializes in cloud enabled backup and recovery for a variety of companies around the globe. We've met Asigra before at Tech Field Day events, however, this was our first event working with them directly.




We began the week shooting a full day of client testimonials before the conference opened. Using our mobile studio set up, we brought our Rifa soft box lights, Canon 5D, and Sennheiser wireless microphones. Events and conferences are great venues to do client testimonials since the clients are already there, and it's easy to do many testimonials at one location.



Here at PrimeImage Media, we are primarily a video production company. However, many of our clients have the need for both photo and video. In addition to our video coverage of the event, we also took hundreds of event photos showcasing education seminars and presentations. These photos were handed off to the marketing team twice a day so they could update their social media networks immediately with conference coverage. Feel free to take a look at our photos of the event here.




Toronto was an absolutely stunning venue, with a brilliant skyline and plenty of sights to see. This conference had a lot of hands-on demonstrations, but also emphasized the need for social networking through fun events--the best was a boat cruise on Lake Ontario.




The Asigra Partner Summit really demonstrated our talents not only as videographers, but also as photographers. We loved working with the Asigra team, and look forward to working with them in the future. If you would like video coverage of your next event, please call us at 480.240.9270.


Monday, July 1, 2013

Diverse projects around the country

Welcome to the land of barbecue, pecan pie, Tex-Mex, and wide open blue skies. For Tech Field Day 9, our mobile production unit traveled to Austin, Texas to live stream and record high tech presentations with a variety of companies. Not only did we have bloggers from around the world participate in the event, but the live stream generated in-depth discussions between companies and their customers.



Our Tricaster system worked perfectly with no problems, and many of the people on the live stream noticed the new aesthetic. We had created some cool picture-in-picture effects beforehand, and we were pleased with the results. The delegates are acclimating to our new audio system and getting used to having a microphone on them at all times. We always make sure to label each of the inputs on our mixer, to easily monitor the audio.





Tech Field Day 9 was a success, and we are excited for the next event in August. As our mobile unit is always busy traveling, once again they went to San Jose to work with Aerohive for a product launch video and a whiteboard video. For the first project, we interviewed the designer of the new device as well as a several members of Aerohive's talented staff.




Lunar was an interesting venue to shoot and provided a certain style to the launch video. It was a full day of filming interviews and B-roll of the new product, and we were pleased with what we shot. The next day, we went to Aerohive's headquarters and worked on a whiteboard video, like we had done in the past. We spent some time going over the script, planning out drawings, and adjusted our lighting to enhance the shoot.


Shooting for diverse companies is always exciting for our production teams. We tailor each video to our clients needs wherever and whenever possible. These past couple months have involved a great deal of travel for our mobile production units, and it looks like there are no signs of stopping as there are more projects on the horizon. If you are interested in our video services, call us at 480.240.9270.